Lesson 1
Lesson 2
Lesson 3
Lesson 4
Lesson 5
Case Studies Index

Profit Maximization... Continued

Please note that the yellow areas are the profit range while the red areas are the loss range. Profit is maximized where the yellow range is widest.  Also note that at point sets where the red and yellow ranges meet, profit is zero and is referred to as a break-even point.  A break-even is a situation where total revenue (TR) is equal to total cost TC.

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