Title: LESSON 4: IDEA GENERATION AND EVALUATION
Course: INTRODUCTION TO ENTREPRENEURSHIP

Welcome to the fourth lesson in the entrepreneurship class. We just completed the introductory sections of the entrepreneurship unit. By now, you understand the various concepts used in entrepreneurship and can identify the characteristics of a successful entrepreneur. This lesson focuses on idea generation and evaluation as a way of identifying business opportunities. In this lesson, we will identify creative ways in which entrepreneurs identify business opportunities.

 4.1  Learning Outcomes

By the end of the lesson, you will be able to;

4.1.1        Distinguish a business idea from a business opportunity

4.1.2        Identify various sources of business opportunities

4.1.3        Evaluate the viability of a business idea