Title: LESSON 5: THE CREATIVE PROCESS (DESIGN THINKING)
Course: INTRODUCTION TO ENTREPRENEURSHIP

Welcome to the fifth lesson in the entrepreneurship class. In the previous lesson, we explored various ways of identifying a business opportunity, distinguished a business idea from a business opportunity and evaluated the viability of a business idea. We hope that you now have an idea that you would like to explore and create into a product or service that satisfies a customer’s need. In this lesson, you will learn about the creative process of bringing your idea to life. This lesson focuses on the creative process or the design thinking process that involves developing a business model that will enable you conceptualize the intricacies of developing your business idea into an actual product prototype as expressed in the business canvas model.

5.1  Learning Outcomes

By the end of the lesson, you will be able to;

5.1.1        Comprehend the concept of design thinking as a component of creative process

5.1.2        Evaluate the stages in the design thinking process

5.1.3        Develop a business model for your business idea using the lean canvas model