Title: LESSON 3 CHARACTERISTICS, TYPES, AND ROLES OF ENTREPRENEURS
Course: INTRODUCTION TO ENTREPRENEURSHIP

Welcome to lesson three. You have now learned what entrepreneurial motivation is all about. In this lesson, we introduce you to the topic of characteristics of successful entrepreneurs, types of entrepreneurs, and roles of entrepreneurs in the society. First, we will answer the question: what distinguishes entrepreneurs from other people? These distinctions will be scrutinized based on their personality traits, perceptions, and attitudes and more importantly their behaviors. Second, we will examine the different types of entrepreneurs based on the nature of entrepreneurial practice and motivations for the entrepreneurial ventures. Lastly, we analyze the roles entrepreneurs play in the society. The purpose of this lesson is to inspire you towards modeling the right entrepreneurial characteristics.

 3.2  Lesson learning outcomes

By the end of the lesson, you will be able to;

3.2.1         Explain the characteristics of successful entrepreneurs

3.2.2        Distinguish among the different types of entrepreneurs.

3.2.3        Analyze the roles of entrepreneurs in the society.