Title: Study Unit 11 Lesson
Course: Communication Skills > Section: WEEK 11: INTERNET AND COMMUNICATIONS 1: COMMUNICATION FOR CONNECTIVITY

The purpose of this module is to guide you on how to create various social media channels for your online communication.  You will learn how industry leaders use Twitter, Facebook, YouTube and LinkedIn to communicate to their audiences.  You will learn how to select the right communication channels for your audience and also how to evaluate the impact of your posts using the best analytics tools on the market.

Pre-Topic Activity:

This article breaks down the types of social media:

https://www.usf.edu/ucm/marketing/intro-social-media.aspx

Videos to Watch

      Video 1: Introduction to Social Media

           Video 2: Types of Social Media Posts to Publish

         Video 3: Introduction to Social Media Analytics

            Video 4: The 5 Most Important Social Media metrics