Title: Online Activity Task (WA12.2)
Course: Communication Skills > Section: WEEK 12: INTERNET AND COMMUNICATIONS II: COMMUNICATION FOR BUSINESS MARKETING

TASK 2

TASK DUE DATE

The students are required to review the course materials thoroughly and use their knowledge to map out the needs of their social media audience.

a)      In a one-page document, they are required to create a detailed description of their intended target audience.

b)      Students are encouraged to use the five W’s to ask questions like, Who is the audience? What are their interests and daily activities? Where do they live, eat or spend most of their time? When is the right time to reach them? Why are they be interested in this product/service?

c)      Students are required to develop a strategy on how to reach this audience for social media business marketing in a follow up document

d)      Each student will be required to provide at least two posts of constructive criticism on the submissions of fellow classmates.

Submit the assignments before the task due date.