Title: Study unit 12 Lesson
Course: Communication Skills > Section: WEEK 12: INTERNET AND COMMUNICATIONS II: COMMUNICATION FOR BUSINESS MARKETING

The purpose of this module is to give you an understanding of how to use social media for business marketing.  You will learn how industry leaders use various social media platforms to promote businesses. Secondly, you will learn the challenges and opportunities that social media marketers encounter when curating, curating and scheduling content for business marketing. Last but not least, you will learn how to develop a social media strategy to help bring more people to your product or service.

Pre- Topic Activity

Please read this Hoot suite article that explains the benefits of social media for business:

https://blog.hootsuite.com/social-media-for-business/

Videos to Watch

                            Video 1: How to Start Social Media Marketing

                        Video 2: Understanding the Audience

                                     Video 3: Social Media Strategy

                            Video 4: 13 Proven Social Media Marketing Tips for Small Businesses & Entrepreneurs