In 2008-09, Creative Commons commissioned a study from a professional market research firm to explore understandings of the terms "commercial use" and "noncommercial use" among Internet users when used in the context of content found online. The empirical findings suggest that creators and users approach the question of noncommercial use similarly and that overall, online U.S. creators and users are more alike than different in their understanding of noncommercial use. Both creators and users generally consider uses that earn users money or involve online advertising to be commercial, while uses by organizations, by individuals, or for charitable purposes are less commercial but not decidedly noncommercial. Similarly, uses by for-profit companies are typically considered more commercial.